This is my design journey
Hi! I'm Etta.I’m evolving as a UI designer — moving from words to imagery, and from static graphics to meaningful interactive experiences — while stepping toward where my heart truly belongs.
interactive
UX/UI Projects
Honing my problem-solving skills through crafting visually appealing and user-centered digital interfaces for businesses.
graphics
Print Design
The seeds of creativity were planted deep within me, sprouting through early design projects for friends and freelance endeavors.
© 2026 Etta Kwok. All right reserved.
UX/UI Design Projects
ASF Website redesign
Furriends Clinic App
Syncohm Smart Home App
Soleful Online Shoe Store
Print Design
Children's Choir Logo - Charis, means "grace", "life".
Vocal Studio Wall Fixture - 3D acrylic brand mounted on wall
Concert Poster - developed on creative shots
Concert Program Card - combines a brief rundown, acknowledgement message and a QR code for detailed house program download
Class Promote Leaflet
Magazine layout (Playtimes - a bilingual parental magazine)
New Year Couplets for Quaker products
Digital leaflet for a luthier's studio
Concert Poster
Business Card
Wedding Invitation
Digital invitation
UX/UI Design Projects
Asian Squash Federation - website redesign
OBJECTIVE
The redesign of a sports association’s website was led by a Hong Kong-based IT agency. The client wanted a fresh, modern look while preserving their established brand identity.
I was the UI Designer for this project.
PROCESS
After reviewing the existing website, I’ve proposed several structural UX fixes and a design direction. Then by the agency’s request, an initial layout draft with detailed main visual elements was handed in soon. This process took only a couple months. The website was later revamped by the agency without my further involvement however.
Leaning down the visuals
Highlighted photos are displayed in a carousel, instead of a long line of thumbnails.
Abstract of news keeps the Home page clean and improves the readibility of the entire screen. Text overloading is avoided.
Problem solved: Enhanced eligibility and clarity.
Organised event lists
Event links organised by either tabs or year index avoid long scrolling.
Problem solved: Long event listings
Past Events
Members list
Smart indexing splits long scrolling
Event links can be easily found without scrolling up and down, organised with either tabs or year index.
Problem solved: Long listings of members
More innovative visuals
Subtle motion graphics and colours enhance the website’s sense of interactivity and responsiveness.
OUTCOME
The final website was built using the agency’s own template, which limited the flexibility of the layout across all screens. Some details still need fine-tuning.That said, the main visual elements are applied to the current web design. Several of my suggested UX fixes were implemented and have proven effective in improving the user flow — although the final design differs from my original proposal.